Lori Senecal: Leader and Executive in Advertising Industry

Lori Senecal is an advertising agency executive with many years of experience. Lori started her career at McCann Erickson where she cofounded TAG Ideation. She worked at TAG Ideation until 2006 when she was promoted to Global Chief Innovation Officer at the McCann Worldgroup. She was promoted to president of McCann New York after one year.

In a report by Huffington Post, Lori moved to KBS+ as the president and CEO of the agency in 2009. She was appointed to Chairman of the agency while still maintaining her position as the CEO after three years. She grew the agency’s workforce from 250 people to nearly a thousand by the time she left. She joined KBS when the founders were leaving and was brought on to take the agency globally. Lori helped KBS to acquire high profile clients such as BMW, American Express, and Vanguard. She created various business units in the agency centered on technology, content creation, and investment in startups. Lori was awarded a Quantum Leap award for leadership and innovation in 2014 for her work at KBS. The agency was recognized as the best places to work when she was there and was also named to the Standout Agencies list by Advertising Age.

Lori moved to MDC Partners as the president and CEO after five years at KBS. She worked to foster collaboration between the various MDC partner networks while she was there. She is also a member of the board of directors of MDC Partners. She was appointed the Global CEO of Crispin Porter + Bogusky (CP+B) less than a year later. She is responsible for making certain that the agency continues its global growth and expansion plans as the global CEO. Lori oversees the coordination of the several international offices that the agency has around the world. She left her position as chairman of KBS when she was appointed at CP+B but retained her role as CEO of the MDC Partner Network.

Lori was named as one of the Agency Executives to watch in 2016 whereas CP+B were recognized as the Creativity Innovators of the Year. Lori was appointed to the Ad Council Board of Directors for her contributions to the advertising industry. View her crunchbase page for more information.

Related: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=1