Since 2008, Doe Deere has been an unstoppable force of nature in the cosmetics industry. She has built a makeup empire that is thriving today because of her unique products and the bold colors that are available from her brand Lime Crime. While there are plenty of brands out there that focus on natural looks and concealing imperfections, Doe strives to promote that being yourself is the most important part of any makeup look.
Doe’s company was the first to use the “on-lip” lipstick swatch after being told that selling lipsticks to women online was impossible. It is this kind of ingenuity and progress that has made her a household name as well as a mentor to many aspiring female entrepreneurs. While the bold makeup may not be for everyone, you can certainly admire her creativity and motivation to create an empire all on her own. There is nothing more compelling than an everyday person making a name for themselves, and Doe certainly fits that bill.
Promoting her line of cosmetics as cruelty-free has also helped Doe market her products to a very wide audience. Not only can women have bright, bold lips, they do not have to worry about that new neon orange lipstick being tested on animals or anything of the sort. This is especially exciting because many popular brands such as Maybelline and Cover Girl do this often, making it difficult for vegans to find makeup that suits their specific needs. Although this is not a concern for everyone, it is nice to know that Lime Crime does not contribute to the unethical treatment of animals.
While Lime Crime may not be your mother’s makeup brand, it does cater to the hip and the young, as well as those willing to break the rules. As Doe might say, there are no rules when it comes to makeup. It is lovely to see a young woman promoting uniqueness to her fans, and it is certainly apparent from all of her social media ventures that she has many. We hope to see more of this young lady in years to come, and can’t wait to try out some of her new lipsticks!
To discover more about Doe Deere, visit www.doedeere.com.