Eduardo Sirotsky Melzer, better known as Duda, took over the reigns at Grupo RBS. His appointment was actually extremely popular. His induction ceremony was broadcast live, and 6,416 members of the company staff watched it. Family members and employees flocked to an office in Porto Alegre to meet up with him in person.
It’s nice to hear about such a popular figure in an era when there are so many stories of corporate scandals and corruption. Duda rose up the corporate ladder by way of hard work. He originally assumed an executive position at Grupo RBS when a prominent administrator received a promotion. His grandfather was the company’s founder, and he pledged to work harder in order to fulfill his grandfather’s vision.
While he’s emphasized the importance of using technology to solve problems, he’s also remarked that the company should never loose sight of the human dimension in any business venture. There are living people on both sides of every business transaction. Duda has stressed that each of these transactions needs to be beneficial to the parties on both sides of them.
Duda Melzer has so far overseen a major expansion of Grupo RBS operations in the Santa Catarina and Rio Grande do Sul areas. He has overseen the company’s acquisition of radio stations and television outlets in the two markets. Grupo RBS also operates a digital company now that provides similar content online.
Recently Duda has expressed interested in providing additional executive education services. It seems that there’s no end to his popularity. He also seems to have a very solid vision for the future.