“Just because you can personalize something, that does not mean you should”.
According to Sentient AI, personalized merchandising can be a double-edged sword. You get tempted to personalized everything in your online inventory. The problem with that is it ends up getting out of control. You have a bunch of junk in your inventory that no one really wants. They might have expressed an interest in the beginning, but now that feeling has come and gone. Now you are stuck with inventory you need to move and cannot. You eat up all the costs and do not make a profit.
Personalized Merchandising: Three Ways You Can Resolve That Issue
1) You need to start with one or two products and go from there. According to Sentient AI, you need to begin small and grow your platform. Ask what your customers want to be more personalized. Their needs and wants will change on a daily basis. Fill their needs today and worry about tomorrow when it comes. Build up your personalized inventory by taking baby steps. You should never assume what your customers will want because nine times out of ten you will be wrong.
2) You need to consider your scalability. Some customers will want something smaller and others will want something larger. Your inventory needs to reflect the size they want. You need to be able to pull back when you need to.
The online merchandise that sells the most needs to be bigger. An example of that would be the digital merchandise. The items that do not have a big following can be scaled back.
3) There is a rule of thumb when it comes to personalization. You need to draw attention to your newest products. Your customers already know about your other products in your online store. Spend some money and personalize your newest items. You need to give them a big showing for people to pay attention.
You need to showcase these times in a very short window. Draw the crowd in. You can also make some of the products to order. Making some products to order will cut down on the expenses you incur. Once that period has ended you should give your customers a choice. They can buy the newer items as they are now or they can buy them in the normal size. Let your customers tell you what they want. Letting your customers dictate the terms gives them a freedom other brands do not allow.