The Pittsburgh Steelers is the number one overall rated football team in terms of Super Bowl wins. This organization is not only known for its football skills on the field; it is also known for its fantastic fan fashions. Yea, that’s right; the Steelers fans are some of the sharpest franchise supporters in the league. Here is a look at some of the new changes being brought about by Susan McGalla, the Steelers Director of Strategic Planning and Growth.
Susan McGalla has been in fashion all of her life. She is a former president of American Eagle Outfitter and a former CEO of Wet Seal. McGalla has a lot of experience with figuring out the types of clothing that would sell best among select target groups.
When it comes to the Steelers, the team’s colors, black and yellow; makes a great scheme for sports gear. Susan McGalla has also done something different as far as taking the Steeler’s brand and making it more accessible on regular and trendy clothing.
Fashion brands such as Victoria’s Secret and Tommy Bahama are just two new places where the Steelers logo will start to appear on some garments. Steeler symbols and colors has already been used on Nike gear and Susan McGalla will continue this trend.
McGalla also plans on appealing to more female Steeler fans, young and old. She is using different color schemes such as pink, neon yellow and gold to appeal toward the female population. The pieces that she has created will be designed for flexibility, style and overall comfort. People will also be able to dress up with the new line of Steeler gear and dress down with it as well.
One of the things that McGalla is doing is keeping in touch with the fans. She deeply values their opinions. Since McGalla was born in Pittsburgh she grew up in a city that is committed to their team and their lifestyle. The clothing that she is now promoting reflects these values. Steelers fans can expect to see more of their favorite team’s logo on work or casual wear and even on upscale clothing for special events.